Simone Pérèle is an iconic lingerie brand for modern women who look for comfort without compromising sensuality.

The Spencer Street outlet store offers a selection of finely crafted lingerie at heavily discounted prices.

Opening her first store in Paris in 1948, Simone Pérèle was intent on creating lingerie that gave women a sense of freedom – where comfort and style could co-exist.

Today, her grandchildren run the business, creating the bras, briefs and sleepwear that have become so loved by women around the world.