British tennis champion Fred Perry designed a shirt to wear on and off the court in 1952. What started as a mix of functionality and style, created for his own use, went on to become a fashion icon and signature of his multinational sportswear brand.

The trademark wreath on Fred Perry designs, which makes his designer wear instantly recognisable, is based on the original symbol of Wimbledon.

Today the brand has a strong following with celebrities and fans of British subculture around the world.

Their range includes men's, women's and children's clothing, as well as footwear and accessories.