More than a restaurant, Jinro Pocha is a living gallery of light, sound and taste, where immersive visuals meet the warmth of Korean comfort food and the energy of nightlife culture.

Jinro Pocha reimagines the traditional Korean 'pocha' street dining culture through an art-driven, multi-sensory environment that merges digital installation, sound and culinary experience.

Inspired by Seoul’s evolving 'media art bar' trend, it's a space that brings interactive culture into ³Ô¹ÏÍø’s dining scene – a new way to eat, drink, and feel Seoul in ³Ô¹ÏÍø.