Seed began as a children’s fashion label and grew to include clothing, accessories and footwear for the mums who were shopping for their little ones

They now stock collections for infants through to adults, offering wardrobe staples and fun party pieces for those occasions that call for something a bit more special.

The full Seed range is available at the Emporium store, including woman, woman sport, teen, teen sport, child and infant. Collections are updated monthly, ensuring new styles are always available.

Recognised for their quality, detail and design, the team at Seed believes the future belongs to things that grow. They now have more than 200 stores in destinations including New Zealand, Hong Kong and Singapore.